WAVECREST STUDIOS

SUB-CONSCIOUS MARKETING

AND USING SENSORY TRIGGERS TO CREATIVE ADVANTAGE

In the last ten years, more has been learned about the human brain than was known in the previous 5000. Wavecrest Studios uses this knowledge to reveal the instinctive patterns of behaviour that underlie noticing, falling in love with, and buying a product or service, and the triggers in the brain we can push to make it happen. Central to this knowledge is the pioneering new discipline of Bioaesthetics.

BIOAESTHETICS 

Bioaesthetics is already used to enrich customer experience by leading companies in the Automotive, Fragrance, Travel and many other industries, as well as by leading Product Development consultancies. You will find it in the engineering of the sound a car door makes when it closes, and the latest styling of a car's exterior. It is there in the sense of luxury one feels in a bar of soap, or the way a painting of a favourite pet tugs at your heartstrings. It is there in all human communication. Some consultancies refer to their favourite aspects of Bioaesthetics as 'emotional ergonomics', others as 'concinnity', others as 'brand sense' . Wavecrest is unique in combining these cutting-edge techniques, taken from innumerable sources in a dozen industries and from a score of academic disciplines, and distilling them into one comprehensive approach applicable to all industries - Bioaesthetics.

Bioaesthetics covers the following:

·          Instinct, and behavioural triggers: visual, audio and tactile cues that trigger emotional responses of joy, sadness, fear, excitement, reverence, sensuality, and other more complex emotions, and how to use these in product development, packaging, advertising, branding and communication

·          Interest triggers for seizing and keeping attention, stimulating it, and focusing it to optimize impact: surprise and mystery, and their role in copywriting and graphic design

·          Orientation triggers – using pathways, landmarks, obstacles, portals, refuges, frames: the triggers that drive action

·          Social triggers, particularly relating to the six main types of human bonding with a product or company, and the triggers that strengthen or undermine it

WHO NEEDS BIOAESTHETICS?

Those involved in developing new product, new services, or new customer experience of existing ones.

Those required to design or commission highly successful creative material, whether to enhance, romance or sell products or services – by catalog, brochure, radio, TV or Internet.

Those who believe that to avoid being an also-ran, one has to pioneer and master the best new tools Communications and Brain Science has to offer, and do it before the crowd gets there.

HOW YOUR COMPANY WILL BENEFIT

By applying Bioaesthetics to your business we will not only provide key competitive advantage now, but also train your creative team to recognise the subconscious, instinctual ways that interest is sparked, maintained and directed; desire built; emotion communicated; memories laid down; and why customers buy. Recent revolutionary scientific discoveries are distilled into jargon-free, practical, but potent concepts, easily understood and applied to give your business the competitive edge it needs.

PETER BAKER  M IDM

Peter is MD of Wavecrest Studios, a highly successful marketing consultancy specializing in subconscious marketing, market research, product development and branding, and creative and ad layout for companies in the UK, Europe and the USA. He has 30 years experience in all aspects of Marketing and Direct Marketing, but his specialty is in using cutting edge discoveries to maximize marketing effectiveness - at minimal cost. Peter lectures at the IDM on the use of Sensory Triggers in Marketing.

CONTACT

Mail: Peter Baker, Rua Jõao Delgado Hidalgo 164, Apto 94-B, Sorocaba, SP 18016-180, Brasil (takes 10-20 days!)

Tel: (55) 15 3227 3580 (4hrs behind the UK in UK summertime, 2hrs ahead of Eastern Standard Time in US summertime)

Email: peter@wavecreststudios.com